SMART TECH.
REAL PEOPLE.
BETTER FIRMS.
The UK’s leading paid community for ambitious accountants who want practical tech, AI
and strategy support to build better firms.
No fluff. No endless webinars. Just real conversations, real solutions and real progress.
NNENNA UKACHUKU
CARLY STOREY
I just think its so innovative and like a breath of fresh air
Wow wow wow! Great Session… mind blown! That software is going on my wishlist!
BEING A MODERN FIRM OWNER IS HARDER THAN IT SHOULD BE
Running an accounting firm today means juggling:
endless new software
constant AI developments
client expectations that never stop rising
teams that need systems, processes and leadership
I have made a great start! Had my one to one with Hilary and got two great actions to get done this month! Thank you 😊
JOANNE MCDONALD
Most accountants don’t have a tech department or strategic advisor helping them
make the right decisions.
So they:
buy tools they never use
sit through webinars that don’t change anything
waste time trying to work things out alone
I always want to stay at the forefront of tech, and DAC helps me do that. The online forum and courses let me keep up to date, even if I can't attend events in person
MICHEAL
MURREY
WHAT DAC ACTUALLY IS
DAC IS NOT ANOTHER WEBINAR LIBRARY
The Digital Accountants Club is a community-led strategic support network for accountants.
WE HELP FIRM OWNERS:
Make smarter tech decisions
Implement ai and automation properly
Improve systems and workflows
Learn from other ambitious firm owners
Think of DAC as:
A tech advisor
A strategy group
A community of peers
ALL IN ONE PLACE.
JULIE LEVER
the KPI webinar that Jeri did was was a game changer for me. it took me a weekend but built a fantastic spreadsheet that uh I use for my cash flow and tracking KPIs and stuff
WHAT MEMBERS GET
INSIDE THE DIGITAL ACCOUNTANTS CLUB
Members get practical support designed to help firms move forward faster.
Strategic Tech &
AI Support
Guidance on the tools, systems and AI that actually matter for modern firms.
CPD Accredited Learning
Regular webinars and workshops that count towards CPD.
Real Conversations
An active private community where members share solutions, advice and ideas.
Getting comfort that i’m not the only one struggling with marketing/social media and receiving valuable advice on this from you all!
CLAUDIA SHEENA
Practical Resources
Tools, templates and frameworks used inside real accounting firms.
In-Person Experiences
Co-working days and events designed to build real relationships.
Not gonna lie, I love that I have people I can lean on. Like actual people! I can ask a question without feeling daft and they’re always happy to jump on a call… its bloody lonely up here alone
NICOLA COLLINS
MEMBERSHIP OPTIONS
CHOOSE THE LEVEL OF SUPPORT THAT SUITS YOUR FIRM
MOST
POPULAR
LITE
SCALE
GROWTH
£49 + VAT PER MONTH
Perfect for accountants who want access to learning and community.
£149 + VAT PER MONTH
Perfect for accountants who want access to learning and community.
£399 + VAT PER MONTH
For firms that want a strategic advantage and team access.
CPD webinar library
1–2 new webinars each month
CPD certification
Monthly DAC newsletter
Tech & AI round-up
Community access
Quarterly live coaching sessions
Workshops and strategy sessions
Member-only tools and resources
Quarterly co-working days
Annual tech strategy call
Up to 5 team members
Tech Team On Tap support
Priority access to events
Priority community support
Early access to pilots and initiatives
Partner and specialist access
THIS FEATURE IS FOR SCALE ONLY
TECH TEAM ON TAP
YOUR FRACTIONAL TECH TEAM
Many firms know they should improve their tech stack but don't have the time or expertise to make the right decisions.
Tech Team On Tap gives members access to experienced support to help with:
• system decisions
• implementation
• automation
• AI adoption
No guesswork. No expensive consultants.
JUST PRACTICAL HELP WHEN YOU NEED IT.
It was great, really good knowledge! I am really enjoying the variety of webinars you’re putting on at the moment! Thanks team.
BETH JACKSON
WHO DAC IS FOR
DAC is designed for
✔ ambitious accounting firm owners
✔ partners leading modern firms
✔ accountants embracing automation and AI
✔ firms wanting better systems and processes
That webinar was SO good this morning! I’ve dodged the word ‘funnels’ for too long, but [the webinar] has broken it down really well…Now to just go and do it!
RHODA PECKETT
DAC may not be the right fit if you:
❌ are looking for free training
❌ prefer passive courses
❌ aren’t interested in improving your firm
ABOUT THE FOUNDERS
Meet Jeri Williams
Founder of the Digital Accountants Club and owner of Smooth Accounting
Jeri Williams is the founder of Smooth Accounting and the Digital Accountants Club, a community built to help accountants grow more profitable, scalable firms. She has grown Smooth into a 7-figure accounting group from scratch, giving her first-hand experience of what it takes to build and scale successfully.
Over the past 6 years, Jeri has helped accountants move beyond just “doing the work” to building businesses that generate consistent profit, strong teams, and efficient operations. She combines practical experience with proven strategies across pricing, systems, team structure, and delivery to help firm owners grow with confidence.
Through DAC, she supports accountants who want more than just better tech, they want better businesses. Jeri is focused on helping firm owners increase profitability, scale sustainably, and build firms that don’t rely on them day-to-day. With a straight-talking, results-driven approach, she shows accountants how to grow firms that truly work for them.
Meet Luke Farren
Co-founder of the Digital Accountants club and owner of The Modern Firm (TMF)
Luke Farren is the founder of The Modern Firm, a consultancy helping accountancy practices transform through technology, strategy, and culture.
He specialises in mapping processes, selecting best-fit systems, and guiding firms through digital transformation programmes.
Luke has led projects with high-growth firms, from designing operating models to implementing practice management and reporting solutions.
He also advises on building offshore teams to unlock scalability and cost efficiency.
With a mix of strategic insight and hands-on delivery, Luke is focused on helping firms work smarter, not harder.”
COMMUNITY & EXPERIENCES
DAC ISN’T JUST ONLINE.
Members regularly connect through:
• quarterly co-working days
• in-person events
• networking experiences
• collaborative sessions
It was great co-working with you guys yesterday and amazing to be able to pick knowledge from your beautiful minds 😊
JULIE LEVER
Thank you very much for organising that Hilary. Great session! Had no idea about the hashtag thing.
Good to know!
NHLAKA MNCUBE
Some of the best ideas in DAC come from members sharing what works inside their firms.
FAQs
FREQUENTLY ASKED QUESTIONS
What do I get with the membership?
This depends on what membership tier you take. Our Lite membership gives you access to our vault of prior CPD webinars, 1-2 practical new CPD webinars per month and the latest insights on tech and AI in accounting. As you move up the tiers, you’ll also unlock more hands-on support, including coaching webinars, exclusive discounts, resources, co working days and more. Growth and Scale members also benefit from access to our collaborative community.
Who is this membership best suited for?
This membership is designed for forward-thinking accountants who want to grow their firm and stay ahead in a digital world. It’s ideal for those who are open to new ideas, keen to embrace technology, and value being part of a collaborative community that shares and supports each other.
What results can I realistically expect?
Results will vary depending on your level of engagement, but most members gain greater clarity, improve efficiency, and feel more confident running their firms and using tech and AI. You’ll also be able to make better decisions, implement changes faster, and learn from others who are on the same journey
How is this different from other memberships or programs?
We’re a community of accounting firm owners who are all working to grow and improve together. Everything is led by our owners who are credible and experienced and who have already built and scaled successful practices. That means the CPD, coaching, and insights you receive are practical, peer-led, and based on real-world experience, not theory.
More than anything, it’s the collaborative environment that sets us apart. Members openly share ideas, challenges, and what’s working, so you’re not figuring things out alone.
How much time do I need to commit?
All content is designed to be flexible and practical, so you can dip in as needed or engage more deeply if you want to accelerate your progress. We recommend attending co working days if you’re part of our growth or scale tier and watching as many webinars as possible to really see the benefit.
What happens after I join?
You’ll get immediate access to your membership area, including all available content and resources. If you’re on Growth or Scale, you’ll also be able to join the community and upcoming in person sessions straight away.
Do I need to be tech-savvy to join?
Not at all. Whether you’re just getting started or already using advanced tools, the content is designed to meet you where you are and help you move forward with confidence.
I tried to join but there’s a waitlist when will I be allowed access?
We open our doors to DAC every couple of months, so make sure you’re on our waitlist by clicking the ‘join waitlist’ button to be notified of when that is. Also keep an eye on our socials and website for the announcement.
Is it worth the investment?
We’re biased but, of course. If you’re serious about improving how your firm operates and growing with the help of technology, most members find the value far outweighs the cost, often through time saved, better decisions, and new opportunities identified.