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£1490 plus VAT per year

Save £298 a year.
Unlimited access to everything.
Cancel easily at the end of your term with 30 days notice in your member portal.

Growing your firm doesn't have to mean working harder

It doesn't mean working late, being glued to your phone, missing family events, or checking emails on holiday.

It doesn't have to drain every ounce of energy you have. 

It's one of the things that frustrates us most. We've been conditioned into this hustle culture in the accounting world, and we need to BREAK FREE.

✅ The more time you save through automation, the more you can focus on high-value work.
✅ The more confident you are with tech, the better service you can provide.
✅ The better your service, the more your practice grows naturally.

What you really want is more time.

Slapping AI on bad processes, sloppy systems and staff issues will not help. 

We’re hearing this from hundreds of people:

> "There are so many AI tools and tech options. It's completely overwhelming."

> "I know AI could be saving me time, but I’ve got no time to spend learning it.”

> "I'm working all the hours and still feel like I'm drowning. Something has to change."

If you’re like most accountants we talk to lately… you’re probably drowning in AI advice.

Everyone’s shouting about ChatGPT, automations, “digital transformations” — but no one’s showing you how it actually fits into the day-to-day reality of running a firm.

And here’s the truth:

👉 Learning tools is easy.
👉 Building a firm that runs efficiently, grows smoothly, and serves clients brilliantly — that’s hard.

That’s exactly why we created the Digital Accountants Club.

We’re not just “AI enthusiasts.” We’re practicing accountants — with our own firms — who use digital tools and AI every day to:

✅ Win back hours each week
✅ Empower our teams
✅ Deliver better client experiences
✅ And grow without burning out

This isn’t theory. You’ll see what actually works in real firms.

We help you build the processes that give you back hours every week, then help you implement the AI to keep it running smoothly.

Introducing the Digital Accountants Club

From Jeri Williams & Luke Farren

This is for accountants, bookkeepers, and finance professionals who want to sustainably scale their practices using digital and AI – so you can actually have a life outside of work.

We're bringing you practical support from people who are doing this in their own firms right now. Not theory. Not outdated advice from someone who ran a practice 15 years ago. Real, actionable guidance on the tech and systems that are working today.

This isn't just an AI tool dump. We're here to help you build a truly digital practice – where you've got the right systems, the right tech stack, clear processes, and the confidence to make decisions that save you time and make you money.

We're looking for practice owners who want to:

• Get their time back without sacrificing growth
• Feel confident navigating tech and AI 
• Connect with other practice owners who understand the daily realities
• Get practical resources they can implement immediately

And the doors are now... OPEN! 🥳

What's waiting for you inside DAC?

Digital Edge Sessions: Ongoing support from our team

🎯 Live members forum
Bring your questions about tech, AI, systems, processes, pricing, client management – anything. Get answers from people who are running successful practices right now.

📱 AI & Tech Updates from Luke
The landscape changes constantly. Luke keeps you updated on what's actually worth paying attention to (so you can ignore the noise). These sessions show you what's new, what's actually useful for accountants, and how to implement it.

💡 Educational Webinars from Industry Experts
We bring in specialists to cover topics that matter to your practice – not sales demos disguised as education, but genuine value from people who know their stuff.

🛠️ Product Showcases (the useful ones)
When there's genuinely good tech that could help your practice, we'll show you how it works. But we're selective. We only feature tools that we believe add real value.

There’s no pressure to join every session – when you need us, we're here.

Firm Builder Masterclasses: How to Run & Grow a Modern Firm

In these quarterly hands-on workshops, we roll up our sleeves and get stuff done

This is where DAC gets properly practical. Every quarter, Jeri runs a hands-on workshop on the topics members need most.

Recent workshops have covered:

• ✅ Creating effective KPIs for staff (with templates you can use immediately)
• ✅ Systematising your client onboarding process
• ✅ Pricing strategies for advisory services

This brings back the coaching element that practice owners have told us they miss – the personalised guidance on running your business, not just which tech to use.

The Resource Vault: Practical Resources You Can Use Tomorrow

Because you don't have time to reinvent the wheel.

One of the biggest time-savers in DAC? You get access to the actual documents, templates, and systems we use in our own firms.

We're not gatekeeping. If Jeri spent a full day creating comprehensive job descriptions and salary bands for Smooth, why should you spend a full day doing the same? Just take hers and tweak them for your practice.

Recent resources members have loved:

✅ Job roles & responsibilities templates – Complete with salary bandings so you know what to pay people
✅ Quarterly one-to-one templates – Including the "uncomfortable questions" that help you retain staff
✅ Client onboarding documents – Systematise how you bring on new clients
✅ KPI frameworks – Hold your team accountable without micromanaging

These aren't generic templates. These are the actual documents from our practices, refined over years of use.

You get access to Jeri and Luke's proven systems so you can implement them in your practice in 30 minutes instead of spending a full day creating them from scratch.

One-to-One Community Support

Your dedicated community manager

Unlike most memberships that dump you into a Facebook group and hope for the best, we've got Hilary Lewis – your dedicated community manager.

Here's what that means for you:

📞 Book 30-minute calls when you need support – Sometimes you just need someone to listen and help you think through a problem. Hilary is here for that.

🤝 Genuine community building – Hilary actively connects members, facilitates discussions, and makes sure no one feels alone in this.

💬 Responsive support – Got a quick question? Need to be pointed in the right direction? Hilary's got you.

This is proper hand-holding support. We're not just taking your money and leaving you to figure it out alone.

Verifiable CPD

Because your professional development matters

All our sessions count towards your CPD requirements. You're not having to choose between professional development and practical business support – you get both in one place.

Member Discounts

Because we've got connections

We've partnered with key suppliers in the accounting space to get you exclusive discounts on tools and services you actually need.

These aren't affiliate links we're pushing for commission. These are genuine relationships with companies we trust, and we've negotiated better rates for DAC members.

A Community That Actually Talks

Because you shouldn't feel alone in this

We've created a private Facebook community where practice owners genuinely support each other. Not cricket chirps. Not tumbleweed. Real conversations with real accountants about real challenges.

Members help each other with:

• ✅ Tech recommendations based on actual use
• ✅ How they've solved common problems
• ✅ Moral support when things get tough
• ✅ Celebrating wins together

And here's what makes it different: We don't leave you to fend for yourself. Hilary actively facilitates conversations, makes connections, and ensures everyone feels welcome and supported.

Join DAC today

Here's a recap of everything included:

✅ Verifiable CPD – Count it towards your professional development

✅ Monthly AI & tech updates from Luke – Stay ahead without the overwhelm
✅ Educational webinars from experts – Real value, not sales pitches
✅ Quarterly hands-on workshops with Jeri – Practical sessions where you leave with something you can implement
✅ 1-on-1 calls with your community manager – Personal support when you need it
✅ Practical resources & templates – Use the actual documents from our practices
✅ Private community – Connect with practice owners who get it 
✅ Member discounts – Exclusive rates with trusted suppliers

£1490+VAT per year

Save £298 a year.
Unlimited access to everything.
Cancel easily at the end of your term in your member portal with 30 days notice.

We've helped hundreds of accounting practices navigate the exact challenges you're facing right now.

Meet your DAC coaches:

Jeri Williams – Practice Owner & Founder

Jeri built Smooth Accounting from scratch into a seven-figure, internationally-reaching practice with locations in the UK and Dubai. She's grown organically while maintaining impressive profit margins year-on-year and keeping her team lean (on purpose).

She's not here to tell you what worked in 2015. She's here to show you what's working in her practice right now – from her HubSpot automation that increased inquiries tenfold, to the quarterly one-to-ones that help her retain top talent, to the KPI systems that hold everyone accountable without micromanaging.

When Jeri shares a resource, it's something she's actually using in Smooth. When she talks about scaling, she's doing it whilst raising a family. This is practical advice from someone in the trenches with you.

Luke Farren – Technical Director & Modern Firm Consultant

Luke has spent 15+ years working with accounting practices to implement technology that actually delivers results. He was part of a founding team that built a practice so tech-enabled and efficient that it was acquired by Cooper Parry specifically for its systems and processes.

Through his consultancy, The Modern Firm, Luke works with practices across the UK to optimise their tech stacks, implement AI thoughtfully, and create processes that save time and increase profitability.

Luke isn't an AI expert who's never worked in accounting. He's an accounting tech expert who understands exactly what practice owners need because he's been implementing these solutions for years.

Hear from DAC members

“Not gonna lie, I love that I have people I can lean on. Like actual people! I can ask a question without feeling daft and they’re always happy to jump on a call … It’s bloody lonely up here alone.” — N. Collins

“I always want to stay at the forefront of tech, and DAC helps me do that. The online forum and courses let me keep up to date — even if I can’t attend events in person.” — M. Murray

"Anyone not using AI is f**ked". Can I say that without DAC to help me I'd be f**ked. Just saying!" — G. French

Doors closing on Sunday 7th December at 5pm.

Limited spaces available

If you want:

• ✅ Your time back so you can actually see your family
• ✅ To work ON your business, not just IN it
• ✅ Confidence making tech and AI decisions
• ✅ To automate without losing the human touch
• ✅ To scale without working longer hours
• ✅ Practical resources you can use immediately
• ✅ A community of people who genuinely understand

And you're ready to:

• ✅ Join monthly masterclasses and workshops
• ✅ Connect with other practice owners
• ✅ Implement proven systems from our practices
• ✅ Finally feel like you're not doing this alone

Then join now!

£1490 plus VAT per year

Save £298 a year.
Unlimited access to everything.
Cancel easily at the end of your term with 30 days notice in your member portal.

FAQs

What makes DAC different from other tech/AI communities?

Simple: it's run BY accountants FOR accountants. Jeri owns her own seven-figure practice. Luke has 15+ years working with accounting firms. We're not AI experts who've never worked in accounting. We're practice owners and consultants sharing what's working right now in real firms.

Plus, we're not just throwing AI tools at you. We're helping you build a truly digital practice with the right systems, processes, and technology working together.

What if I'm already using AI and tech in my practice?

Perfect! We've got a mix of members – some are just starting their tech journey, others are already quite advanced. The beauty of DAC is you get support at whatever level you're at. Take what you need, when you need it.

What if I can't make all the live sessions?

No problem at all! We know practice owners are busy. That's why we record everything so you can catch up when it suits you. There's zero pressure to attend live – though many members find the live sessions helpful for asking questions in the moment.

Is this just another course I'll never finish?

No. DAC is a membership community, not a course. There's no prescribed path you "must" follow. You dip in and out as you need support. Need help with pricing? Join the workshop on that. Wondering which tech to implement? Ask in the members group. It's designed for busy practice owners who need support when they need it.

I'm worried I don't have time for this. How much time does it take?

Here's the truth: you don't have time NOT to do this. The whole point of DAC is to help you save time, not take up more of it. Many of our resources (like templates and systems) can be implemented in 30 minutes and save you hours every week.

Even if you only joined one session per month and grabbed one resource, you'd see the value. But you don't have to use everything – just take what you need.

What's the investment?

£149 plus VAT a month (flexible, cancel any time) or £1490 plus VAT a year (save £298).

What if I join and it's not for me?

You can cancel easily with 30 days notice from your member area.

£1490 plus VAT per year

Save £298 a year.
Unlimited access to everything.
Cancel easily at the end of your term with 30 days notice in your member portal.